![]() ![]() “I really look at it as an art form, I love what I make," Rossillo told Gothamist in 2015. These multicolored carbohydrate concoctions took off on social media - thanks in part to a multitude of vibrant bagel photos on Instagram - turning the store into a viral sensation. ![]() The Bedford Avenue store blew up in 2015 after owner Scot Rossillo introduced his signature Rainbow Bagels to the public. The store first opened in 2000 in Williamsburg, and then expanded to a few different locations around the borough over the years. This week, it was announced that Park Slope's The Bagel Store - the birth place of the mega-viral Rainbow Bagel - was shutting down after over 20 years of serving bagels throughout Brooklyn. ![]()
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